How to create a People Power Plan & Market To Key Our Networks
- Make a list of every key persons and/or organizations that is invested in this Blind Cafe event in anyway. ( Remember to store this list in gmail account for future reference )
- Create a 'Support Package' include the Electronic Flyer + Blurb, identify the most simple, effect and likely actionable actions they can take to help spread the word about our event to their personal networks. * If they were to only take 1 action, what would that be to get the most exposure via their network?
- Contact each key person / org. and get them to take action on spreading the word about our event.
Typical Networks:
- Sponsors ( each sponsor has a networks of lots of people )
- Blind Organizations
- Blind Staff
- Volunteers ( huge network, make this part of their job, to take action on marketing the event, every volunteer is 'required' )
- Media or Marketing Partnerships
- Venue ( make sure to arm the venue to best utilize their network )
- Musicians
- Master of Darkness
- Event Coordinator
- Marketing Director ( YOU! )
- Executive Director ( Rosh )